Welcome to Greensboro, a city rich in history, culture, arts, and entertainment nestled in the center of North Carolina and the Eastern Seaboard. Often called "tournament town", Greensboro is host to a variety of sporting events each year including those held by the Atlantic Coast Conference and the National Collegiate Athletics Association. Greensboro's geographic location makes the city perfect for meetings, conventions, and events of all types. Great shopping and dining establishments add to its character. Generous Southern Hospitality gives this city its down home feel and makes it one in which you will want to return!